For the Coop Raclette & Fondue campaign, we expanded on the slogan "Chli stinke muess es" and presented a new logo. We wanted to emphasize that there is no "right" or "wrong" when it comes to eating Raclette or Fondue. The campaign showcased the diversity and individuality of these traditional Swiss dishes, inviting people to enjoy them in their own way. The campaign included two spots that take viewers on a culinary Tour de Suisse and provide insights into the Swiss peoples' pans and caquelons. Additionally, the campaign was run across various media channels such as TV, OOH, DOOH, radio, social media, and at the point of sale (POS). A specially designed tote bag completed our presentation.

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Agency –– TBWA\ Switzerland AG