Communicating the partnership with a visually striking color scheme inspired by the "Locarno Garden La Mobiliare" and posing the question "What if different is exactly right?" encourages the audience to question the status quo and embrace new possibilities. Prior to the festival, awareness was built through (e)OOH, advertisements, and digital advertising materials. The presence and messaging extended throughout the festival on-site.

​

Agency –– Jung von Matt Limmat